From the Track to the Lab: How Carolina Martinez’s Story Reflects the Heart of Veloxity Labs

Before she ever broke school records as a Bradley University sprinter, Carolina Martinez was fighting for her life. Diagnosed with leukemia at age five, Carolina spent three years in treatment—emerging with the same determination she now brings to every race.

Today, she’s more than a student-athlete. She’s a symbol of resilience, a local hero and the first NCAA athlete to partner with Veloxity Labs through a Name, Image and Likeness (NIL) agreement.

Why would a bioanalytical CRO team up with a college runner? Because Carolina’s story mirrors the very reason we exist: to help save lives. Her journey from patient to record-setter reflects the power of science, purpose and perseverance—and it’s a reminder of the human impact behind everything we do.

This collaboration goes beyond a campaign. It’s a shared story of recovery, impact and the possibilities that emerge when mission meets heart.

Read the full story to learn more about Carolina’s journey, how this NIL partnership came to be and why it represents a bold new chapter in science-driven storytelling.

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